Sponsored By:

Wine Business Monthly PACK Design Awards

General Information

WineBusiness Monthly presents a competition to choose the most outstanding wine packages on the market. A jury of wine industry professionals will determine the winners in five (5) categories.

All wines sold in North America have the opportunity to be recognized. The winning entries will be featured in the September and October 2024 issues of WineBusiness Monthly .


  • Classic Format Package Design
  • Luxury Package Design
  • Package Series Design
  • Package Redesign
  • Alternative/Non-glass Format Package Design


  • Early Bird pricing through April 19, 2024 - $95 per entry
  • Regular pricing April 19 to May 16, 2024 - $125 per entry

Important Dates

  • Call for Entries Jan 20 - May 16, 2024
  • Early Bird Pricing ends April 19, 2024
  • People’s Choice voting opens in July 8, 2024
  • Winners will be announced in August (date TBA)

People’s Choice

In addition to being entered in the juried wine packaging competition, submissions will automatically be entered into the People’s Choice category.

How to Enter

  1. Complete online entry form by May 16, 2024
  2. Follow link in receipt to your Outshinery form to have your professional images created
  3. For entries in Classic, Luxury, and Non-glass, only 1 piece will be judged
  4. For Package Redesign, you will need to submit old and new package designs
  5. For Package Series you will need to submit two to five package designs

Outshinery Submission Requirements

  • Wine Name
  • Vintage
  • Bottle shape/ mold
  • Glass color
  • Closure type
  • Closure color (if custom, provide file)
  • Capsule finish: matte/gloss/ semi
  • Closure length (optional)
  • Liquid color (on its own, we will apply it depending on the glass color)
  • Paper Stock or if Silk-screen
  • Label position
  • Any special notes on the label finishes
  • Label file - ideally layered pdf or .ai type file, proofs from the printer likely to work as well. Think designer files vs a screenshot of the label, so we can really work with each texture individually and make the bottle shot really stunning.
  • Back Label file - same as above
  • 4 & 6 pack shippers require retail box details and graphics
  • Reference picture
  • Any extra notes

Rules and Eligibility

You are eligible to compete if you are a winery, wine industry packaging supplier or graphic designer. The package is eligible if it is sold within the U.S., was produced (filled) between May 1, 2022, through May 1, 2024, and is currently available or was available to the general public between those dates. For purposes of this contest, submissions can include wine boxes, wine bottles, wine bags or cans. 3-liter maximum. Submissions from previous years may be resubmitted if: 1. The entry is still eligible and 2. If it was not a medal winner in the category in which it is being entered.

Professionally Juried Judging

The 2024 Pack Design Awards will be judged by an independent panel of wine industry and design industry experts.

The winners will be announced in August.


  • Can I submit my wine from another country?
    Yes, as long as your wine is sold within the U.S. it is valid for entry.
  • What if I already have images?
    In order to ensure fair judging, all static images are produced by our partners at Outshinery. They have extensive experience recreating any visual effects in still images, capturing everything from embossing to etching and beyond. This ensures that all images have the same neutral setting, highlight the package itself, and judges are not influenced by framing.
  • What if my package requires a video to showcase an essential design element?
    If you have moving components, mixed reality, or other elements that require a video to properly showcase your design we will evaluate them on a case by case basis. There is a maximum of 1 video per entry and it must be short, set with a neutral/flat background and should be in a vertical format for the viewing page. Contact erin@winebusiness.com about your design.
  • Can I enter the same category multiple times?
    Yes, you may enter the same category multiple times with different packages with different designs.
  • Can I enter the same package into multiple categories?
    A package can be entered into every category that it is eligible for.
  • Can I use the photos from Outshinery in our own promotions?
    Yes, one of the benefits of our partnership with Outshinery is you get to use the professional images in your online promotions after the PACK Awards entries page opens for live voting.